Fair is fair
Major brands in the jewelry industry markup their products 8-10x the actual cost. We don't think that is right and want to make luxury jewelry accessible to all without breaking the bank. Over the years we've built relationships with the best manufacturers and search for good deals on our end to ensure good deals on your end. Basically, our jewelry is made with the same top materials and quality craftsmanship as other luxury jewelry brands but without the traditional markups.